Jan Jelínek is Online Marketing Director in Alensa. He started as an affiliate marketer in 2001 and until 2007 he was a affiliate marketer, mainly with companies in USA, Canada, Hungary and France. In 2006 he started providing consulting services in online marketing for several clients in Czech Republic, including online marketing innovators or political campaigs. Before Alensa, he worked as a Performance Media Specialist for Neo@Ogilvy or Marketing manager for Elephant Orchestra. He studied Czech University of Life Sciences Prague.
Setting up marketing processes and priorities and curbing advertising costs is a problem in a single market. But what if there are 28 markets? How do logistic and payment methods relate to them? Expansion is not only for large and well-established e-shops, but rather for smaller and predatory players. Best practices for expanding on a single slide.