Responsible for Notino Global Brand Marketing and Communication, the largest beauty-specialized online retailer in Europe. 300 million EUR turnover (2017), 23 countries and growing beautifully every day.
When performance is not enough
Performance marketing is an integral part of the success of every eshop, but customer loyalty and relationship with the brand does not build. Oldrich introduces how Notino effectively combines performance and brand marketing across Europe. How to test campaigns and how to get better performance.